Why Outsourcing to Virtual Assistants is a Must
Introduction
A decade ago, “virtual assistant” might have conjured up some a vision of some sort of real-time robot helper. Today, however, there are professional organizations devoted to virtual assistants, numerous websites supporting the virtual assistant industry, and even a virtual assistant “Chamber of Commerce” on the Web.[i]
Virtual assistants form a core of our company’s business. We’ve commissioned this paper in order to explain what virtual assistants do and where the industry has come from. In this report, we’ll provide:
background and definition of the virtual assistant industry examples of work that has been outsourced to virtual assistants a case study based on actual use of a virtual assistant questions for you to consider as you evaluate why outsourcing to virtual assistants is a must
Of course, we’ll also provide you with information about how you can contact us to arrange the services of one of our professional virtual assistants. Because you need to focus on the things that are core to your business and lifestyle, and virtual assistants are an essential part of helping you do that.
Virtual Assistant Defined
Simply put, a virtual assistant is an administrative assistant who provides services to businesses, entrepreneurs, executives, or just busy people.[ii] The International Virtual Assistants Association offers a more formal definition:
A Virtual Assistant (VA) is an independent entrepreneur providing administrative, creative and/or technical services. Utilizing advanced technological modes of communication and data delivery, a professional VA assists clients in his/her area of expertise from his/her own office on a contractual basis.[iii]
Virtual assistant assignments are usually communicated through e-mail, phone, fax, or mail-that’s why we’re called “virtual.” Even though we may not be on-site, though, it’s important to remember that virtual assistants are entrepreneurs who are invested in their own business. In other words, we make it our business to make your business and life run more smoothly.
The virtual assistant industry has tracked closely with the development of the Web. Email, Twitter, Facebook, even EBay, have created a multitude of ways for business relationships to grow. But virtual assistants are also experienced in business before Web 2.0. A 2008 study commissioned by the Virtual Assistant Chamber of Commerce quantifies how recently the industry has emerged. Over half of the 500 virtual assistants surveyed had started their business in 2007 or 2008.[iv] However, the virtual assistants surveyed were not inexperienced; 72 percent of those responding had over ten years of administrative experience and 27 percent had over 20 years of administrative experience (Figure 1).[v]
Source: Survey of 375 virtual assistants (2008 Virtual Assistant Survey Highlights)
As an experienced administrator, a virtual assistant will typically charge a base hourly rate between $30 and $60, as did nearly 70 percent of the virtual assistants surveyed in 2008.[vi] Of course, rates can be lower-for less experienced or less specialized virtual assistants-or much higher for highly specialized tasks. Most virtual assistants operate on a monthly retainer specifying a certain number of hours worked, while staying flexible to meet additional time demands placed by the client.
For a company of any size to flourish in the kind of virtual environment that has caused the virtual assistant industry to emerge, help is needed to simply manage the daily tasks and relationships involved in everyday business. But virtual assistants aren’t just there to help you with secretarial tasks. Let’s now take a look at the realm of work that virtual assistants provide through the lens of a case study, based on the actual experience of an entrepreneur who has successfully utilized a virtual assistant’s services.
Common Services Provided By Virtual Assistants
Customer Support
Telephone Handling
Medical Billing
Data Entry
Travel Planning
Medical Transcription
Email Handling
Helpdesk
Office Administration
Event Planner
Visio
MS Outlook
Spreadsheets
Research
Power Point
Word
WordPerfect
Word Processing
Alan and the Brainstorm
It began as another one of Alan’s great ideas. He noticed that he was getting more and more calls from a particular sector of his client base related to one of the company’s products. But he couldn’t justify the numbers for a full-blown market research report, and he simply didn’t have the time to put together all the information himself.
He had heard about virtual assistants at a sales conference, and he decided to see if he could retain an assistant for three months to do the legwork that help him quantify his hunch. He located a virtual assistant that had administrative experience within his specific industry. He outlined his needs, listened to the assistant’s questions, and hired her within a week to begin his project.
Alan knew that the project would interest him too much to simply forward the incoming emails to his assistant, so she handled everything directly to her inbox. She formatted a short survey with questions that Alan had designed, and provided some skilled editing and layout-along with ideas to clarify the questions so he would get the information that he wanted. She handled the arrangements for printing and mailing the survey, took all the phone calls from clients that had questions about it, and received all the hard copies while also summarizing on-line responses. After Alan’s initial analysis of the data, she helped him create a Power Point for presentation at his next management meeting.
As the project was finishing, Alan realized that his virtual assistant had done a skilled job and could be valuable long-term asset. He had to focus more of his attention to financial analysis, one of his strongest management skills, and he needed someone to manage his email and help with creating the weekly reports that he sent to the sales and management teams. So he retained the services of the virtual assistant, who had proven herself for the task, for the coming year.
Next Steps
Maybe you find yourself in need of targeted administrative help, like Alan. Or maybe you’re in need of an administrative generalist, someone who can simply spend the hours each week “doing it all” that you no longer have time to do. Or, perhaps there’s a part of your non-business life that needs more planning-upcoming events, vacations, retreats, community activities. If so, a virtual assistant is essential.
Be sure to keep the following three things in mind as you seek out a virtual assistant. For a more comprehensive list of other considerations, you may wish to surf to a helpful article called “How to Hire A Virtual Assistant,” referenced in the endnotes.[vii]
1. A Virtual Assistant is Virtual
Your primary connection to a virtual assistant, and their primary connection to you, is virtual. So evaluate potential assistants based on their virtual presence. Their website should be clean, crisp, and professional. Their ability to respond to your emails, IMs, or other electronic communication during the interview process should indicate to you the eventual quality of their work.
Finally, ask for references or referrals that you can access virtually to see how the candidate’s network operates. After all, everyone’s heard of (or interviewed) the candidates that seem perfect until the HR person views their Facebook page….
2. A Virtual Assistant Should Be Highly Qualified
Working virtually is no comment on someone’s qualifications. In fact, many employers of virtual assistants find them even more qualified than their on-site options for completing administrative and professional tasks.
Be sure to ask your potential virtual assistant not just about their past qualifications and experience, but also about how they are able to administrate. Does their philosophy of business line up with yours? Is their business experience at a similar level that you’re operating? Ask for examples of how they’ve completed tasks, and how familiar they are with the things that are important to you. Give candidates the opportunity to listen; the best virtual assistants, like the best employees, are superior listeners.
3. Hiring a Virtual Assistant is B2B
Quality virtual assistants are entrepreneurs; they own their businesses, write their own business and marketing plans, and develop their own sales strategies. They’re an essential part of helping you do business and organize life; but they’ve also chosen to work as entrepreneurs. We’ve found that, like any business relationship, the best virtual assistant-client relationships are built on the sort of mutual trust and respect that is founded between colleagues.
Your Next Step
ThoughtPoint Virtual Assistants, Inc invites you to contact us to discuss how a virtual assistant might serve you. Our team of assistants has already been filtered based on qualifications and experience, and we are prepared to listen closely to your needs to help find the optimal virtual assistant match for you. You can contact us by visiting our website, www.mythoughtpoint.com, where you’ll find directions for reaching us at any time. We appreciate your review of this information about our industry and look forward to your inquiry about how a ThoughtPointTM professional might assist you.
References
[i] For example, see the websites www.ivaa.org and www.virtualassistantnetworking.com
[ii] From our website, www.mythoughtpoint.com
[iii] The IVAA claims over 1,000 members. www.ivaa.org/
[iv] Virtual Assistant Chamber of Commerce. 2008 Virtual Assistant Survey Industry Highlights. October 6, 2008, p. 13. Accessed February 2009 at
” title=”http://www.virtualassistantnetworking.com/how-to-hire-a-virtual-assistant.htm ” target=”_blank”>www.virtualassistantnetworking.com/how-to-hire-a-virtual-assistant.htm
Matthew Ernest

Check out the dozens of ways good virtual assistants can help with your projects. Many popular ways they can help include:
ACCOUNTING AND BOOKKEEPING
creating and sending invoices to clients
posting / logging monthly transactions into spreadsheets / bookkeeping software
balancing and reconciling account statements and books (credit cards, loans, checking, savings, Paypal, eBay, etc.)
sending payment reminders
bill paying (for workers, contractors, suppliers, utilities, etc.)
ADMINISTRATIVE / SECRETARIAL SERVICES
scheduling, confirming & rescheduling appointments
backing up data regularly
Completing daily To Do tasks
regular reminding of important tasks and dates
sending out the appropriate cards or gifts for special events
managing lists of necessary office supplies and ordering refills
coordinating and following up with travel plans
coordinating other workers / outsource / virtual assistants and other helpers
DATABASE AND CLIENT MANAGEMENT
keying in data into spreadsheets / database (business cards, telesales info, etc.)
sending introductory, sales, referral, follow up and other business communications and materials (example: to new prospects, leads, clients)
sending scheduled materials out as well (holiday promos, birthday cards, etc.)
tracking marketing efforts and summarizing the results in a report
contacting your leads and lists for missing contact information
sending faxes
emailing newsletters (ezines), announcements and broadcasts
EMAIL & MAIL SERVICES
reviewing mail and email for sorting and deleting
responding to help desks / support and other communications
forwarding & tracking items to you and / or your clients
order fulfillment, preparing packages and mailing out items
ONLINE SERVICES
setting up and maintaining blogs, websites, forums and other means of online presence
establishing and growing your newsletter / ezine and subscription database
posting announcements and newsletter / ezine issues to your subscriber base / list
completing Internet research
writing, recording, editing, revising and submitting content to publishers online & off (articles, press releases, audio, video, podcasts, etc.)
PERSONNEL SERVICES
writing, revising, posting online and printing out of resumes and cover / introduction letters
reviewing candidates’ resumes and summarizing each for your review
helping plan, create, coordinate and instruct about your products, services, business procedures, etc. with helpers / workers, staff and client training.
PRESENTATIONS
preparing PowerPoint presentations
preparing workshop / seminar participants beforehand with materials
working after presentations with follow up materials
summarizing results in a report
PRODUCT CREATION & MARKETING SERVICES (ONLINE & OFF)
creating of private label rights (PLR) materials; i.e. ghostwritten items that you can slap your name and branding on and call your own: ebooks, reports, articles, blogging, videos, audio, podcasts, etc.
marketing for your products, services and events keeping in your budget range for promotions online and off
placing follow up faxes, emails, sales calls
creating and mailing feedback and other surveys and questionnaires
gathering testimonials, tracking the responses
blogging, forum posting, using eBay, Craigslist, Social Networking, MySpace, Squidoo, OnlyWire and many other means to spread the word online.
summarizing project work in reports
PRINTING AND PUBLISHING
designing and printing brochures, matching letterhead, business cards and other marketing items
creating designs for and ordering labels, letter head, flyers, pens, pencils and other promotional items
crafting content & / or gathering it including interviewing, researching stats and quotes, laying out, printing and mailing newsletters / ezines (online & off)
designing, printing and mailing out awards, certificates, handouts, CDs and more for workshop & seminar attendees
RESEARCH
researching travel plans, destinations, hotels, car rentals and more
researching affiliate programs, joint ventures and partners to team up with for your projects and then following up and reaching out to them to hook up.
finding info for catering, presentations, speeches, apparel, and more
fact finding for your reports, quotes, stats, articles, ebooks, presentations, speeches, videos, audios, podcasts and more…
learning about decorating, entertainment, party / host gift ideas
gathering clips of published articles (online and off)
performing library research
TELEPHONE AND FAX SERVICES
receiving phone calls & faxes to allow you more time to do other things
forwarding important messages via email, text messaging or other means
retrieving voice messages and replying and / or coordinating responses with your team so that you know that things are taken care of while you are busy elsewhere with other things
TRANSCRIPTION / WORD PROCESSING SERVICES
using word processing to key in / type letters, articles, ebooks, memos, etc. from recordings or other note formats
typing of reports, video and audio scripts, workshop / seminar notes and more from recordings or other note formats
extra services like editing, proofing, spell and grammar check, conversion of documents (to Adobe PDFs, PowerPoint slides, Microsoft Word, for example.
MORE
Just ask! Seek customization.
Grow your business with plenty of help outsourcing with virtual assistants and teams. Learn more from: www.movingaheadmemberships.com and see how you and your business can benefit now.
Diana Barnum, Editor of Moving Ahead Weekly Ezine, “Helping You Advance with Business Support Service Info.” Get help for your projects at http://movingaheadcommunications.com & http://www.movingaheadmemberships.com

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